Local Barre | Core Fitness Classes

Hoboken, NJ

Client Overview

Local Barre is a core fitness studio with two locations in Hoboken, NJ. They incorporate a ballet barre apparatus prominently in their program.


The owner engaged La Luna to establish the studio's brand identity from the ground up, starting with its name. She also needed identity design and implementation of a comprehensive marketing strategy.


After a competitor analysis and branding sessions, we suggested the name "Local Barre" with tagline "The high without the hangover," because Hoboken is known for its youthful bar scene, supported by a large 20 to 30-year-old demographic who would be the fitness studio's clients as well. We then infused the brand identity with a roaring twenties speakeasy theme for a memorable, provocative leg up on the competition. This was followed by a marketing strategy which included, amongst other things, a website, social media presence and signage.


It worked. Local Barre is one of the most successful businesses in town, having recently opened a second location.

Services Provided

  • Brand Identity + Strategy
  • Identity Design
  • Marketing Strategy
  • Website Design/Development
  • SEO + analytics
  • Social Media Setup
  • Print Collateral
  • Signage

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